Just a quick note to let y'all know that, together with Andrew Higgins and Jacob Levernier, I've started to map human values by data-mining obituaries. The basic idea is to display networks of the traits and other good-making features attributed to people in their obituaries. Here's an example, based on obituaries from Eugene, Oregon:
The size of the words indicates the number of other words that co-occurred with them in a single obituary. The thickness and brightness of the edge connecting a pair of terms indicates how many times those terms co-occurred. Terms that share their color grouped together in much the same way that items in a factor analysis group together: they tend to co-occur with each other and not with other terms. The pink and light-blue groups are probably too small to interpret, but the others seem to meaningful. For instance, the green group is centered on humor and agreeableness. The red group seems to be mostly a matter of political liberalism. And the dark-blue group seems to be about commitment to the local community.
I'll be putting up more of these and discussing them at my blog.