Along with a few others that have already posted here, we (Mark Alfano and I, along with our project advisor, James Beebe) are happy to share with everyone our initial results from Yale’s Experiment Month Initiative.
The salience of a norm is of importance to a number of philosophical topics, including the Knobe Effect. We wanted to examine the correlation between a norm’s salience and how much an agent considered it. Prima facie, one might think that if a norm is salient, then the agent will have considered it. But we also wanted to consider another factor: whether or not the agent acted in accordance with or violated the salient norm. One might think that this would make no difference, but we suspected otherwise.
The Experiment (You can read the full text of all six vignettes here.)
Here’s the basic setup of our experiment. There is an agent, Carl, who has just inherited $50,000 and “is considering whether to invest the money or give it to Oxfam.” His friend, Diana, makes salient either the norm of investing for retirement or donating to Oxfam to help people in need (or makes both norms salient in the last two vignettes). Carl responds that he doesn’t care; he just wants to invest/donate the money and then acts accordingly. We then asked participants the same two questions (regardless of which vignette they read): (1) “To what extent do you think that Carl considered whether his action would allow him to retire in comfort?” (2) “To what extent do you think that Carl considered whether his action would help others?”
Prediction
We predicted that in cases where only one norm was made salient but the agent violated it (e.g., the agent is reminded of the norm of saving for retirement but instead donates his money), then participants would report at higher rates that the agent considered the other norm, i.e., the norm that the agent did fulfill. However, when both norms are made salient, then participants would report at higher rates that the agent considered the norm that he acted in accordance with than the one he didn’t.
Results
Our hypotheses were borne out by the data gathered. The protagonist in the Self-Norm/Help Condition (where only the self-norm is salient and the agent violates it by donating instead) was deemed to have considered whether his actions would help others to a significantly higher degree than in any other condition where only one norm was salient. (Note 1)
(Click image for full-size version.)
Similarly, the protagonist in the Other-Norm/Invest Condition (where the other-norm of helping is salient and the agent violates it by investing instead) was deemed to have considered whether his actions would allow him to retire in comfort to a significantly higher degree than in any other condition where only one norm was salient. (Note 2)
Then, when both norms are salient and the agent invests, the agent was found to have considered whether his actions would allow him to retire in comfort to a significantly higher degree than in the condition where he donates. (Note 3)
Finally, when both norms are salient and the agent donates, the agent was found to have considered whether his actions would help others to a significantly higher degree than in the condition where he invests. (Note 4)
Notes
1) Results were subject to a multivariate correlation. (M = 6.14 on a Likert scale; SD = 1.445; N = 66. In comparison to all other one-salient-norm conditions, p < 0.000.)
2) M = 5.13 on a Likert scale; SD = 1.621; N = 63. In comparison to all other one-salient-norm conditions, p < 0.000.
3) M = 5.81 on a Likert scale; SD = 1.649; N = 58. In comparison to the other both-salient-norm condition, p < 0.000.
4) M = 5.09 on a Likert scale; SD = 2.013; N = 68. In comparison to the other both-salient-norm condition, p < 0.000.
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